Specialist media services to deliver better results
At Bespoke Media we constantly monitor the ever-changing media landscape and we use this in-depth understanding to find cost-effective, media solutions that get noticed by the right people, in the right place, at the right time. Our range of media services ensure that we can provide robust campaign plans which can help to deliver better bottom line results. On top of that you’ll enjoy the type of one-on-one service you’ll only ever find in a boutique, specialist media agency. Welcome to Bespoke Media.
Scroll down to see our completer range of specialist media services.
Media Strategy
Advertising success starts with a sound media strategy
A sound media strategy is critical to ensuring return on investment success for any advertising spend. We take the time to understand your business goals, your key audiences and any offers you want to take to market to ensure that we’re clear on what media success will look like for you.
When it comes to media strategy, we have the expertise to put together a highly effective plan that fits your broader marketing strategy and your budget. We also take a proactive approach, one that has us continually looking out for new media opportunities. Because we take this flexible approach, our clients can capitalise on special one-off deals or new opportunities that arise from time to time.
Media Research
Performance thanks to strong media research tools
When you’ve been in this business as long as we have, you get a gut feel for what works and what doesn’t. But that’s just our starting point. We utilise a range of industry leading media research tools to get definitive numbers on your target audience, their preferred media consumption and the frequency with which they are being exposed. This combination of experience and media research tools allows us to create optimum media plans for our clients.
OUR FULL MEDIA RESEARCH FACILITIES INCLUDE:
- Nielsen Clear Decisions
- Arianna
- Fusion
- Prrads
Media Planning
The importance of robust media planning
Our media planning leverages the insights we gain from developing a strong strategy and research base. Armed with this information, we can plan out a media campaign that will fit with both your business objectives and your budget.
Our strong media planning approach means we analyse the best options, tap into the latest media landscape changes through our wide range of industry contacts, and finalise a media plan that makes sure our client’s media spend ends up in all the right places.
Media Negotiation
The best bang for buck demands great media negotiation
Media negotiation skills are a necessary requirement for any media agency wanting to provide effective client outcomes.
At Bespoke Media we pride ourselves on our ability to negotiate cost-effective prices with all the major media owners, whether it’s television, radio, print, outdoor or digital. We have close working relationships with an extensive network of media contacts, which allows us to take advantage of one-off cost reductions and other opportunities to increase a campaigns’ effectiveness.
Media Buying
Successful media buying is all about timing
Buying media space is more than just a quick phone call or email. Once you have a clear plan in place, actually starting the media negotiations to buy the media placement you desire is a fine art.
Because we’ve been doing this for many years, we know when the best time is to buy a campaign for each media channel. We also know when the media market is moving in a particular direction which supports our negotiation and buying timings. All of which is essential information for ensuring our clients enjoy the best possible media buying outcomes.
Media Post Analysis
Continual improvement through media campaign post analysis
In order to ensure our campaigns continue to generate the best possible return on your investment, we spend a significant amount of time undertaking a post analysis of each media campaign.
We provide our clients a full media post analysis report after each campaign, identifying if the campaign delivered to all the media objectives. We then use the findings of this campaign analysis as the basis for future decisions. Are there any further considerations we need to include (or remove) for the next campaign? It’s all in the name of ongoing media campaign success.